There's a real difference between a coating that sits on your paint and one that becomes part of it, and it's the difference between doing this once and doing it forever. We put Icon Rocklear on this Model S, and it becomes part of the paint rather than sitting on top of it temporarily. Black shows a coating's quality more plainly than any other colour, and this one's carrying a depth you can read from any angle in the shop.

Owners who keep a Model S for years are who this suits, because there's nothing to reapply later and no appointment sitting out there waiting for them. There's more on Icon Rocklear on our site.