Ford Bronco Raptor

Nobody expects a truck built for dirt to look like this, and that's half of why it's worth doing. A Bronco Raptor spends its weekends getting sandblasted by trail dust and dragged past brush, so this one left with a permanent coat of Icon Rocklear across the paint, and it's still carrying a deep, glassy shine underneath all of that.

The other half is that it won't need a single reapplication down the road, which counts for more on a rig that gets used than on one that gets parked. There's more on how the process goes on our Icon Rocklear page.