Growing up in the Bay Area, I was immersed in the world of cars. From a young age, my dad, a skilled mechanic, crowned me the 'ultimate flashlight holder,' always seeking my help in the garage. High school days were filled with watching Initial D and hitting the arcade with friends to play Initial D Stage 3 and 8.
My deep love for cars and tuner culture eventually led me to fulfill my dream in 2017, owning a rare 2007 Mazdaspeed6, with only about 10,000 units in North America. This got me into detailing, and friends became my first clients.
After building Dragon Auto and protecting over 3,600 vehicles, we discovered something that changed everything: the vehicle protection industry creates millions of pounds of plastic waste every year. PPF installations generate 30-40% waste - that's 15-20 feet of plastic per car going straight to landfills.
We realized we had a choice: be part of the problem or be part of the solution.
Icon Rocklear became our answer. No installation waste, 50-70% less car washing (saving hundreds of gallons of water per vehicle), and superior protection that actually lasts.
We're not just protecting cars - we're proving that you can build something successful while actually giving a shit about the environmental impact. Sometimes the better way isn't the easier way, but it's the right way.
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